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The no-waste philosophy needs to be applied to the fast fashion industry.
Fast fashion is fast becoming the talk of the town. That’s because more and more people are becoming aware of the massive impact it’s having on the environment. The fashion industry is killing more than just consumers wallets, it’s actually killing the planet.
But why is it such a big problem? Textiles and materials take blah blah time to decompose in landfill leading to great strain on the planet. At the speed of today’s consumption of fashion without a plan of how to dispose of it is leading to major problems with overfull landfills.
Our fashion needs is a very expensive habit. More than US$500 billion in value is lost every year due to under-utilized clothes and lack of recycling.
The fashion industry is also the second biggest consumer of water, producing 20 per cent of wastewater while also generating more greenhouse gas emissions than all international flights and maritime shipping combined.
At the rate that we’re going, there’s not going to be much of a planet left for our kids to enjoy so any and every conscious consumer needs to re-think their fast fashion habit.
This starts with fashion labels and clothing brands adopting more sustainable environmental policies. Clothing brands have to address issues such as the use of poisonous chemicals, textiles and waste that’s non-biodegradable, meaning they take forever to break down or don’t break down at all.
The good thing is big brands of the fast fashion industry are starting to adopt sustainable practices: Nike, H&M, Burberry, and Gap have all recently signed up for the Make Fashion Circular initiative. It aims to improve the industry’s record on sustainability and reduce global waste from fashion by recycling raw materials and products.
That’s a good start and even though recycling is a great initiative, is it enough?
Ultimately, we as consumers and inhabitants of planet earth have a responsibility to help out. How? By choosing how we shop and who we shop with. By shopping with local, ethical and sustainable clothing labels. Read labels, take due diligence with the fashion labels you buy. Do they have upcycling programs/ take back programs? Are the textiles produce sustainably or source ethically?
We need to consume more consciously and be aware that our shopping habits have an impact on the environment.
Ok, we get that retail therapy can be a good thing but it does have it’s side effects that’s bigger than a self-inflicted addiction to shopping and keeping up with the fashion trends.
Not saying we need to ditch big brands that are trying to do the right thing because heck, we still need to keep up Joneses and scratch that itch that is retail therapy. Everything in moderation that is sustainable for the environment is the key.
For more info on how you can help, check out our blog Help the Planet by Supporting Sustainable Fashion Labels.
Let us know your thoughts below.